General

Note: Profiles are requested not to share any of our questionnaires with others, as they are confidential, and shared only between the profile and BTS.

All fields marked with * are mandatory.

✓ Name of the Store*:

✓ Industry/Specific area of business*:

✓ Location (City or Town/State/Country)*:

✓ Year of Start*:

✓ Name of the business owner(s):

✓ Targeted business keywords (KWs) for SEO*:

# List 3 primary/main KWs

# List 3 secondary KWs

✓ Targeted locations for SEO*:

✓ Business description (up to 100 words only)*:

✓ Mobile/WhatsApp No*:

✓ Business Email*:

✓ Website (if available):

✓ Mobile App Link (if available):

✓ Company/Organization Registration Number (CRN)/GST Registration number (if available):

✓ IEC CODE number (if available/applicable):

✓ FSSAI Registration number (if available/applicable):

✓ DPIIT certified (Yes/No, if available/applicable):

Describe your store (up to 400 words only)*

# Higlights (of the store):

# Benefits (to customers):

# Market size:

# Target audience:

# Market segmentation (niche area):

# Competition:

# Price details:

# USP (of business):

# List specialty & best-selling products:

# Is your product(s) available in bulk quantity (if available/applicable):

# Future product additions (if available/applicable):

✓ Describe about your unique product(s)/service(s) in 100 words:

✓ Working Days/Hours*:

✓ Address*: 

✓ What are you looking for?* (Pick one or multiple options)

# Customers (B2C/D2C)

# B2B Connects

# Suppliers/Distributors/Dealers

# Franchise opportunities       

# Funding/Investment (for scaling up)

# Other areas (mention if any)

✓ What support are you looking for in the following areas on a continuous basis* (Pick one or multiple options)

# Legal/Compliance

# IT/Media/ Digital Tech/Marketing

# Accounting/Taxation

# Business Mentoring/Training

# HR/Manpower

# International Exports/Business Expansion

# Business Management/Business Process/Project Management

# Other areas (mention if any)

✓ Specify social media links (if available):

# Business LinkedIn/alternately Business owner:

# YouTube Link/Channel:

# Instagram:

# Facebook:

✓Any Additional Info (in 100 words):

---

Physical/E-commerce (B2C) Store

✓ Do you have parking facilities (for physical stores)?*

✓ No. of full-time staff*:   

✓ Payment modes available*:

✓ Any customer loyalty programmes?

✓ Home delivery available (Yes/No):  

✓ Any shipping costs associated with delivery (Yes/No)?

✓ Do you have any other branches? If so, mention the location (for physical stores):  

✓ Deals & Offers

# Regular deals & offers, if any (in 50 words):

# Regular seasonal offers, if any (in 50 words):

✓ Miscellaneous

# Product rental option for customers (Yes/No):

# Product exchange option for customers (Yes/No):

# Product refund policy for customers (Yes/No):

# Cashback policy for customers (Yes/No):

---

Other Questions (related to Physical/E-commerce (B2C) Store)

✓ When did you start your shop?

✓ Why did you decide to become a shop/business owner? What made you choose to start one?

✓ What was your objective when you started the shop?

✓ How many employees does your shop have?

✓ What products do you offer?

✓ How do you promote your business?

✓ What made you choose your shop’s location?

✓ What are your goals for the shop’s growth?

✓ How do you invest in your business?

✓ How much of your company’s business is attributed to your top customers?

✓ Does your company utilize any performance rewards?

✓ How does your shop compare to competitors in the market, if any?

✓ Do you have previous experience in your market or industry?

✓ How do you generate customer referrals for your shop?

✓ What changes have you made to your business strategy for the shop’s growth over the past few years?

✓ How long have you been running your shop? What motivates you?

✓ What is your primary product category? What is your specialty product, if any?

✓ Which products in your shop have more demand?​

✓ What days of the week is your shop open?

✓ Which marketing channels do you use for your shop? (select all that apply)
# Social media advertising
# Print advertising
# Discounts and promotions
# Word of mouth
# Email marketing
# Event sponsorships
# Other

✓ Do you offer any special services or add-ons to attract customers?

✓ What are the biggest challenges you face in running your shop?

✓ Are you satisfied with your current suppliers?

✓ What is your customer service strategy? How would you deal with a customer complaint?

✓ Which areas of your shop do you prioritize for improvement?
# Store layout
# Product variety
# Customer service
# Inventory management
# Marketing and advertising
# Technology/software
# Staff training
# Other

✓ Which factors do you consider when selecting new products to stock? (select all that apply)
# Customer demand
# Profitability
# Trends and fashion
# Supplier reliability
# Quality
# Sustainability
# Other

✓ How do you engage with your customers to grow your customers?

✓ Do you use any loyalty programs to retain customers?

✓ Which payment methods do you accept? (select all that apply)
# Cash
# Credit/Debit cards
# Mobile payment apps
# Electronic transfers
# Checks
# Other

✓ Which customer demographics do you mainly cater to? (select all that apply)
# Children
# Teenagers
# Young adults
# Middle-aged adults
# Senior citizens
# All age groups

✓ How has online shopping affected your business?

✓ What are the prospects for future growth and expansion?

✓ How scalable is the business model for long-term success?

✓ Are there good transportation links and accessibility for customers? How do you create it?

✓ How do you ensure a welcoming environment for customers?

✓ How do you handle demanding customers?

✓ Can you share an example of a challenging customer situation and how you resolved it?

✓ How do you ensure proper storage for items?

✓ Do you upsell and cross-sell different products to the customers?

✓ How do you conduct regular inventory checks?

✓ What is your strategy for training new employees?

✓ Do you use any tech tools? Mention them and their applications.

✓ Additional Info (in 100 words):

Retailer Stores

✓ What is your target market and what are their needs and preferences?

✓ What products should you offer and what are the latest trends?

✓ What is your pricing strategy and how can you remain competitive in the market?

✓ How can you differentiate yourself from competitors and stand out in the market?

✓ What is your marketing and promotion plan and how can you reach your target market effectively?

✓ What is your inventory management system and how can you ensure you have the right amount of stock at the right time?

✓ How can you provide excellent customer service to ensure customer satisfaction and loyalty?

✓ What are the financial implications of your business decisions and how can you manage your finances effectively?

✓ How do you update yourself with the latest technology and e-commerce trends to remain relevant in the market?

✓ How can you measure your business performance and make necessary adjustments to improve your profitability and growth?

✓ Additional Info (in 100 words):

Restaurants

✓ What is your restaurant in a nutshell?

✓ What do you specialize in?

✓ Are there any interesting features that make your restaurant unique?

✓ What are some of the best features of the food?

✓ What are some of the best features of the restaurant and its atmosphere, and who will the atmosphere appeal to?

✓ What are some of your most popular plates?

✓ What are some of the other services you offer?

✓ Do you have awards, accolades, or positive press that can be mentioned?

✓ What is the history behind the restaurant? What inspired the owner to open it?

✓ Give customers your name, and position, and invite customers to do business with you.

✓ Additional Info (in 100 words):

Optional Questions (related to restaurants)

✓ How is your service different from others?

✓ How easy is it to park, or is there a valet?

✓ What are some of the first things that will strike you when you arrive?

✓ Talk about your staff.

✓ How does the reservation process work for new customers?

✓ How do you receive most of your customers?

✓ What is your proudest achievement of your business?

✓ What do you try to achieve for your customers?

✓ What do you love about your job?

✓ What is the most interesting thing you’ve learned while providing your service that helps you better service your customers?

✓ What licenses, certifications, or inspections do you hold?

✓ How would you describe your customer service? (Knowledgeable, responsive, flexible, accommodating)

✓ What is your philosophy, approach, or key to providing your service?

✓ What are your immediate and future goals?

E-commerce (B2B) Store

✓ Select: E-commerce Web/Mobile App/ Both:

✓ What is the procedure to sell one’s products through your e-commerce store (in 100 words)*

✓ What are the costs involved in joining your platform (in 50 words)?

✓ How do you promote your platform (in 100 words)?*

✓ Tell us about your delivery modes (in 50 words)*.

✓ How has been the user experience of your customers (in 50 words)?*

✓ What level of customization can one expect (in 50 words)?*

✓ What are the selection criteria for onboarding retailers/vendors/stores/merchants (in 100 words)?*

✓ Can merchants have access to regular site/app traffic and product sales reports (Yes/No)?*

✓ What is the procedure by which you release merchant commission (in 100 words)?*

✓ Is your site/app secure against online threats, data leaks, and malicious attacks (in 50 words)?*

✓ Is there any CRM solutions integrated into your platform (Yes/No)?

✓ What are your customer retention strategies (in 50 words)?*

✓ What about Delivery, Shipping, Refund, Chargeback & Customers Dispute Policies (in 100 words)?*

✓ What other support can vendors expect from your platform (in 100 words)?*

---

Product/Service Launch

✓ Specific name of the new product/service launch*:

✓ When & Where was the product/service launched?*

✓ Tell us about any specific Team behind product/service development (up to 50 words only)*

✓ How has been the product/service response post-development/launch (up to 50 words only)?*

✓ How do you rate your product/service on a scale of 10?*

✓Specific product/service Web or YouTube link (if available):

✓ What are the benefits of this particular product/service (up to 100 words only)?*

✓ What do you think is its USP (up to 50 words only)?*

✓ What are the features of this product/service? (up to 100 words only)?*

✓ How do you view the competition for this product/service? Who are the other players competing for a space within your market space (up to 50 words only)?

✓ How do you compare its price with the competition (up to 50 words only)?

✓ What are the product/service enhancements in the future (up to 50 words only)?

---

Submission Format

Submission Type	Questionnaire
Physical/E-commerce (B2C) Store	General + Physical/E-commerce (B2C) Store (above)
E-commerce (B2B) Store	General + E-commerce (B2B) Store (above)
Product/Service Launch	General + Product/Service Launch (above)

---

Multimedia Type for submission

All fields marked with * are mandatory.

S.No.	Multimedia Type	Required
1.	Image – Physical Store*	2-3
2.	Image – E-Store (screenshots of website/app)*	2-3
3.	Image – Company logo	1
4.	Video – YouTube link of Physical store/E-commerce store	1
5.	Video – YouTube link of Business owner interview	1